Julie Guest Direct Response Copywriter, Marketing Strategist, Best Selling Author

Why Watching NBC’s “The Voice” is a Great Lesson in Marketing

May 30, 2013

Unless you’ve been hiding under a rock, you’ve likely heard of NBC’s surprise hit show “The Voice.” Starting back in the fall of 2011, The Voice is like American Idol – except it’s not. It’s a talent contest but based on actual talent rather than looks or age. Also, it’s an extraordinary music mentoring and […]

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How My Ocean Voyage Adventure Can Make You A Better Marketer

May 21, 2013

A few years ago, I had the opportunity of a lifetime – the chance to sail across the Atlantic Ocean with my Uncle, Cousin and a friend on a brand new 45 ft catamaran boat. I was beyond excited. The only way I managed to wrangle a position crewing was that I had volunteered to […]

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3 Easy Ways To Become The Tall Poppy In An Over Crowded Marketplace

May 9, 2013

Have you noticed that eating out isn’t what it used to be? The wait staff barely knows what’s on the menu, service is lousy, and the food rarely measures up to the hype? I don’t mean to pick on the restaurant industry but it’s a great example of a business epidemic that’s wreaking havoc and […]

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Sexy Chairs on Street Corners – Small Business Marketing

May 3, 2013

Pop quiz: one of these chairs is $6,700. Can you guess which one?   Last week while in Toronto I stumbled across perhaps the sexiest piece of furniture I’ve ever laid eyes on. There I was, minding my own business and making tracks to a meeting at my client’s office when it practically jumped out […]

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Pricing Strategy Inspiration: How a Little Retail Store Can Charge High Prices and Thrive Against the Big Guys

April 18, 2013

Recently I was at a business breakfast meeting and heard a very interesting “insider’s perspective” on pricing that I thought I’d share with you. The speaker at the breakfast was a successful entrepreneur who’s owned a small landmark store in Ann Arbor for over 20 years. The store itself sells gardening/ home wares and has […]

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Flying KFC & How To Get More Clients

April 11, 2013

Where I grew up in New Zealand, there’s a pretty large population of Samoans.  In fact, I think there are more Samoans living in New Zealand than on the actual island of Samoa itself.  In case you’re not familiar with its whereabouts, Samoa is a gorgeous Pacific Island nestled almost halfway between Hawaii and New […]

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21 Utterly Ingenious Ways to Get More Leads

April 11, 2013

Rightey ho, here goes: 21 of my best ideas to get you more customers: Tag clients on Facebook and give them appreciation.  Then reach out to their local friends who “like” or comment and invite them to a free special event you’re holding, a webinar, class, fundraiser, open house or other special event. Send a […]

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5 Easy Ways To Get Your Prospects Off The Fence

March 28, 2013

“I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.” -Bo Bennett (author, businessman and motivational speaker) “Umm let me have a think about that and I’ll get back to you,” How many times has someone told you that? (Of course you never […]

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What To Do When Customers Go “Missing In Action”

March 21, 2013

If you had to guess, what would you think the top four reasons are for customers not returning to a business? (Hint: price isn’t one of them). Are you ready to be astounded? Here’s the countdown: Reason Four: Bad service. Either you didn’t take care of them, they had a bad customer experience with one […]

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The Marketing Secret Of How To Sell A $19 Shirt for $89

March 14, 2013

Picture this. You’re thumbing through the pages of a slim, elegant, catalog that arrived via mail earlier in the day. The pages feel crisp to the touch, and you notice how vibrant the illustrations are. Captivating even. You glance over and something catches your eye. A European-styled, heirloom leather satchel. Its mellow leather beckons to […]

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What an African Lion & Restoration Hardware Can Teach You About How NOT To Run Your Business

March 7, 2013

A couple weeks ago I ordered a new desk chair from a Restoration Hardware catalog. Here’s the sales copy that sold me: 1950s French Metal Wire 26″ – 32″ Stool Dating to the mid-20th-century, our French metal chair hails from the offices of a Paris museum – a work of modern art in its own […]

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Are You Using Emotionally Charged Marketing to Get More Clients? A Case Study About Chinese Women and Their Body Hair Issues

February 28, 2013

The other day I was reading through one of the business magazines I subscribe to. It was an early Sunday morning and, with a cup of coffee in hand, I was just casually thumbing through the pages. At the bottom of the page my eye caught a little article about Chinese women and their “body […]

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The 5 Biggest Copywriting Mistakes (And How To Fix ‘Em’)

February 14, 2013

“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.” -Philip Dusenberry There are a lot of definitions about what copywriting is and isn’t. Salesmanship in print. Writing to sell. Salesmanship multiplied. Or my personal favorite, persuasion writing. Advertising would well and truly […]

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3 Power Productivity Tips To Achieve More In Less Time

February 7, 2013

“My life is one long obstacle course with me being the chief obstacle.” – Jack Parr Practically every entrepreneur I know and work with gets presented with a lot of opportunity. Their bank account is not yet where they want it to be due to lack of opportunity. It’s due to lack of time. In […]

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Piggybacking On Other Businesses: How To Make Co-Marketing Work For You

January 31, 2013

Here’s a great marketing strategy and a step-by-step guide on how to leverage OPC (Other People’s Customers) in your business. First of all, why co-market? Co-marketing is just a fancy schmancy term for working together with another business and doing some joint marketing. There are many easy ways you can do this. The first way […]

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Why Emotional Based Marketing Works

January 24, 2013

In my private consulting & copywriting practice, I come across a lot of people who sometimes confuse sales with marketing. They’re not the only ones. You see so-called experts get it wrong all the time: Marketing/Sales Workshop: “Sizzling Marketing Ideas to Close More Sales.” What these people are confusing is this: Marketing is the art […]

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5 Easy Marketing Strategies To Beat The Slow Season

January 17, 2013

Every business has peaks and troughs of demand, but what few entrepreneurs realize is that the troughs are entirely optional. If your business lurches from feast to famine, or every year business drops off around the holidays, take heed of these 5 easy marketing strategies to swing into action. Run a big referral campaign for […]

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3 Secrets For Creating A Highly Successful Business

January 10, 2013

Feeling a bit overwhelmed with marketing your business? Not sure which shiny new objects you should be using (if any)? Don’t worry.  You’re not alone. Let me clear the fog in one fell swoop. Here are 3 marketing secrets that I use regularly in my copywriting and consulting business with my private clients: Secret #1: […]

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Christmas Craziness and 8 Marketing Secrets to Attracting a Never Ending Supply of Dream Clients

December 20, 2012

As I walk past pictures of angelic looking families gathered around a perfectly decorated Christmas tree, I laugh at how my Christmas experience at that exact minute is polar opposite. My arms are breaking from my shopping bags. I’ve got an oversized dog bed hanging off of one arm (what was I thinking). My phone […]

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The Ultimate Marketing Secret To Attracting More Clients

November 28, 2012

I once heard a great story about a little commercial fisherman who fishes off a well-known peninsula in New York. This man has become legendary in fishing circles and I even heard it rumored that he was the guy who captured the Great White shark that inspired the movie Jaws. Every morning, Captain Jack heads […]

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